Marianjoy Rehabilitation Hospital Wins National Marketing Award
May 17, 2012 (Wheaton, IL) – For the third consecutive year, Marianjoy Rehabilitation Hospital in Wheaton has been honored for excellence in advertising in the 2012 Aster Award competition.
The Aster Awards, one of the largest national competitions of its kind, is an elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011.
Marianjoy Rehabilitation Hospital’s marketing team won a Silver Award for the hospital’s Marianjoy Legacy Campaign – a total advertising campaign aimed to promote the final phase of its multi-year capital improvement project. The project includes a detailed brochure, fall gala video, and interactive web banners on Marianjoy’s website.
The Legacy Campaign was developed in close partnership with Kathleen Yosko, Marianjoy’s President and CEO. “We are thrilled to be recognized in consecutive years for our work to advance Marianjoy’s mission,” explains Yosko. “The final phase of this campaign will finish what was started nearly ten years ago. The gracious support of donors and the community allowed us to open a new replacement hospital in 2006, the outpatient pavilion in 2007, and now we’re excited to add a new aquatic therapy and fitness center, modern conference and education center, and an assistive rehabilitation technology institute.”
The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all-time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
# # #
About Marianjoy Rehabilitation Hospital
Marianjoy Rehabilitation Hospital is a nonprofit teaching hospital in Wheaton, Illinois, dedicated to the delivery of physical medicine and rehabilitation programs including stroke, neuromuscular, orthopedic, brain injury, spinal cord injury, and pediatrics. Marianjoy’s $60 million, 120 private room replacement hospital is a state-of-the-art facility designed to enhance the naturally holistic approach to rehabilitation. Founded in 1972, Marianjoy Rehabilitation Hospital maintains an extensive network of inpatient, subacute, and outpatient sites and physician clinics throughout the Chicago area. Marianjoy is a member of Wheaton Franciscan Healthcare.