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Marianjoy Wins 2011 ISHMPR Award for 'Don't Text & Drive' Campaign

Wheaton, IL (November 2011) – The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) announced today that Marianjoy Rehabilitation Hospital has won a 2011 Pinnacle Award for its Don’t Text and Drive public awareness campaign. The campaign has been recognized by numerous healthcare marketing organizations in the last year for its impact within the community.

The idea for the campaign was initiated by Kathleen Yosko, Marianjoy’s President and CEO, and developed internally by Marianjoy’s marketing team. As a leader in physical medicine and rehabilitation, Marianjoy often provides rehabilitative care for people who are injured in car accidents. The campaign’s purpose was to generate awareness on the dangers and consequences of texting and driving and ultimately help to prevent distracted driving accidents.

The Don’t Text and Drive campaign integrated a radio advertisement formatted as a public service announcement, a customized insert with a non-slip strip which is easily applied to back of a mobile device to encourage hands-free talking, and a landing page on Marianjoy’s website with resources and statistics on distracted driving. The radio announcement was heard over 12.5 million times in the Chicagoland area while the campaign message was spread by word-of-mouth and requests for additional materials.

“The campaign evolved into a true community benefit,” explains Don Fischer, Chairman of Marianjoy’s Board of Directors. “The recognition received throughout the year for this campaign is a testament to Marianjoy’s outreach and involvement in the community.”

The Illinois Society for Healthcare Marketing and Public Relations created the Pinnacle Awards Program to recognize its members for the challenging, creative work they do on a daily basis and to recognize excellence in clear and effective marketing and public relations communication. There are various levels of recognition including honorable mention, award of merit, and award of excellence. A Best of Show winner is selected annually from all Award of Excellence winners.


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About Marianjoy

Marianjoy Rehabilitation Hospital is a nonprofit teaching hospital in Wheaton, Illinois, dedicated to the delivery of physical medicine and rehabilitation programs including stroke, neuromuscular, orthopedic, brain injury, spinal cord injury, and pediatrics. Marianjoy’s $60 million, 120 private room replacement hospital is a state-of-the-art facility designed to enhance the naturally holistic approach to rehabilitation. Founded in 1972, Marianjoy Rehabilitation Hospital maintains an extensive network of inpatient, subacute, and outpatient sites and physician clinics throughout the Chicago area. Marianjoy is a member of Wheaton Franciscan Healthcare.